Harry Styles launches gender-neutral makeup brand

Written by Staff Writer, CNN

Harry Styles , former member of the UK pop band One Direction, is rolling out a line of gender-neutral beauty products.

The self-styled “man about town” kicked off a campaign to launch his brand, Called2Love, with an Instagram post introducing fans to a little sister to the ‘Harrods Man’ version of his favourite mascara, the hefin.

Origins, No7, Laura Mercier, Guerlain and Revlon products will be available on the site for Fans to name and rate with the first “Harry-thons” set to begin in August.

Said to be the “post Britney Spears girlfriend of the cosmetics industry,” Styles is behind the concept, which also includes a cheek bling, beard serum and mini smoothie featuring male and female ingredients, like lavender and elm honey.

Harry Styles, model, singer and H&M’s newest ambassador has launched a new beauty brand called ‘Male’ http://t.co/lH5WXkPUPU. pic.twitter.com/2Moew84U0q — StyleLife (@StyleLifeDaily) June 12, 2015

“Together, I have gotten to know so many amazing people through one of the biggest shopping days in the UK, namely a love of makeup, beauty & cosmetics,” says Styles on the official site.

So strong is his belief in his gender-neutral vision for the brand that he says his fans have “always had more ideas about what they want to wear, what they want to do” than he does.

The product launches follow the release of his debut solo album “Mind of Mine” earlier this year and the announcement of his role as H&M’s new ambassador, as well as lending support to various charitable organizations, including Cancer Research UK and Musicians on Call.

Harry Styles is a class act (we think), we’ll take it.

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